Here is the link: Understanding Meat eater Mentality - CarnismCarnism is defined as "the belief system in which it's considered ethical and appropriate to eat (certain) animals."
It's a great read, and is written by Melanie Joy, author of the book 'Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism'
Her book comes out in December, I can't wait!
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